Saxo Bank Merges Sales and Experience Offices

Saxo Bank has shared a strategic merger of its Global Sales and Saxo Experience Office (SXO) into a unified entity, Group Commercial. This reorganization aims to bolster cross-departmental collaboration, streamline operations, and elevate client-centric initiatives.

The merger aligns with Saxo Bank’s recent achievement of surpassing DKK 800 billion in client assets, serving over 1.2 million clients globally. Chief Commercial Officer Stig Christensen, currently Chief Sales Officer, will head the newly formed Group Commercial. Camilla Dahl Hansen, the Chief Saxo Experience Officer who played a pivotal role in crafting Saxo’s client experience strategy, will be departing to pursue new opportunities.

Saxo Bank Merges Sales and Experience Offices

Founder and CEO Kim Fournais expressed gratitude for her contributions, emphasizing her impact on delivering exceptional trading and investment experiences. Fournais remarked, “I would like to thank Camilla for her invaluable contributions to Saxo Bank over the past years. Her efforts have been crucial in delivering our clients top-tier trading and investment experiences. I wish her all the best in her future endeavors. I am confident that under Stig Christensen’s leadership, Group Commercial will drive our client experience to new heights as we now service more clients and partners than ever before in the history of Saxo Bank. Stig’s commitment to client satisfaction and innovative thinking will be instrumental in achieving our strategic goals.”

Stig Christensen echoed the sentiment, highlighting the merger’s potential to enhance the organization’s ability to serve a growing client base. “Saxo Bank now serves more clients and institutional partners than ever before. We are setting our organization up to both service this growing client base and continue to grow our business as more people look to take control of their money and investments. This alignment will enhance our commercial priorities and build a stronger digital client experience. By simplifying our structure and empowering decision-making, we are poised to deliver even greater value to our clients,” he stated.

Integrating these divisions into Group Commercial marks a significant step in Saxo Bank’s strategy to reinforce its market position and deliver superior value to its expanding clientele.

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