Axi extends partnership with John Stones, confirming the continuation of its collaboration with the Manchester City defender and England international, while reinforcing its global presence in sports sponsorship. Since becoming the broker’s Global Brand Ambassador at the start of the 2023/24 season, Stones has played a pivotal role in representing the Axi brand worldwide. This ongoing collaboration highlights the shared commitment of both the athlete and the broker to excellence and innovation in their respective fields.
Hannah Hill, Head of Brand and Sponsorship at Axi, expressed her enthusiasm, saying, “We are delighted to continue our collaboration with our Brand Ambassador, John Stones. John embodies the winning mentality and drive for excellence that inspires us, and his pursuit of the edge mirrors our own dedication to pushing boundaries and raising the bar to new heights. We’re very excited to build on the success of the past two years and to celebrate even more achievements together.” Her remarks underline Axi’s strategic approach to leveraging influential partnerships in the sports world to strengthen brand visibility and credibility.
Axi Extends Global Partnership with John Stones
Over the past years, Stones has become a recognizable face for Axi, helping the broker connect with audiences on a global scale. Moreover, his involvement highlights the company’s commitment to supporting talent that aligns with its ethos of ambition, resilience, and performance. By maintaining this partnership, Axi not only sustains its visibility within football but also reinforces the brand’s reputation among traders and investors worldwide.
In addition to its collaboration with John Stones, Axi has formed strategic partnerships with several top-tier football clubs, including serving as the Official Online Trading Partner for Manchester City, Manchester City Women, and Brazilian club Esporte Clube Bahia. The broker also acts as the Official LATAM Online Trading Partner for LaLiga side Girona FC. These alliances, combined with Stones’ global appeal, allow Axi to cement its position as a key player in sports sponsorship while simultaneously promoting online trading to a wider, international audience.
Through these ongoing initiatives, Axi continues to demonstrate that its brand strategy relies on aligning with excellence both on and off the field. As Stones remains at the forefront of this partnership, Axi leverages his influence to engage audiences worldwide, highlighting the synergy between elite sports performance and financial trading expertise. This collaboration promises to drive further achievements for both the broker and its brand ambassador in the coming years.
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