XTB Named Title Sponsor of CEV Champions League

XTB SA has expanded its growing presence in European sports after securing a two-year agreement to become the Title Sponsor of the CEV Champions League Volley Men for the 2027 and 2028 seasons.  The partnership places XTB alongside one of Europe’s most prominent volleyball competitions, which brings together leading clubs and elite players from across the continent. Through the agreement, the broker aims to strengthen its visibility among a large and highly engaged international sports audience.  

The latest deal also builds on XTB’s wider sports marketing strategy. In recent months, the company has increased its involvement in football and other major sporting disciplines, including partnerships with French Ligue 1 club Olympique Lyonnais and Portuguese football club FC Porto. Consequently, the volleyball sponsorship adds another major platform to XTB’s expanding European brand strategy.  Volleyball continues to attract a strong following across Europe, while the CEV Champions League Volley Men serves as one of the sport’s highest-profile club competitions. 

XTB Named Title Sponsor of CEV Champions League

Moreover, extensive television coverage and digital distribution through EuroVolley.TV give the tournament significant international reach. XTB will therefore gain exposure through a competition capable of connecting the brand with millions of passionate fans.  Szymon Szymański, Chief Growth Officer at XTB, said the company wants to establish itself as a leading investment platform in Europe. He also described volleyball as an important addition to XTB’s existing partnerships across MMA, football and basketball. 

According to Szymański, the agreement will help the company increase brand awareness while creating stronger connections with sports audiences and encouraging greater engagement with personal finance.  Meanwhile, CEV President Roko Sikirić welcomed XTB’s involvement and said the partnership demonstrates the growing international profile and commercial appeal of the CEV Champions League Volley. He added that the collaboration could help the competition reach wider audiences while creating new opportunities for fan engagement and digital innovation.  

Throughout the two-year partnership, XTB will receive prominent on-court branding and opportunities to conduct promotional activations and hospitality initiatives. Furthermore, the two organizations plan to develop digital campaigns and player-focused content designed to strengthen engagement beyond match days.  With this agreement, XTB continues to use major sporting properties as a key part of its European expansion strategy. At the same time, the CEV Champions League Volley gains a major commercial partner as it looks to expand its international audience and digital presence.

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