eToro Partners with Nottingham Forest for 2025

eToro partners with Nottingham Forest in a multi-year deal, naming eToro the Official Trading Partner for the 2025/26 season. This announcement marks a significant expansion of eToro’s existing football partnerships, which already include Crystal Palace, Everton, and West Ham United. By partnering with Nottingham Forest, the company strengthens its Loud Investing campaign, an initiative aimed at closing the gender investment gap by making investing more visible, accessible, and relatable to a broader audience.

Stephanie Wilks-Wiffen, Director of Marketing at eToro, stated, “Football shapes culture, sparks conversation and brings people together, which is exactly what we need to make investing feel open and relatable.” She added, “By supporting both Nottingham Forest’s Men’s and Women’s teams, we’re doubling down on our commitment to close the gender gap in both the finance and sports spaces.” This approach not only reinforces the brand’s inclusivity message but also builds on its strategy to engage fans through shared values and accessible financial education. 

eToro Partners with Nottingham Forest for 2025

Under the terms of the partnership, eToro’s branding will appear prominently at Nottingham Forest’s City Ground during matchdays. This includes pitch-side LED boards, stadium screens, and flash-interview backdrops, ensuring strong visibility for the brand. Additionally, the collaboration will extend to the club’s digital platforms, where co-branded content will provide fans with data-driven football insights throughout the season. 

Supporters can also expect interactive experiences through a dedicated match-day fan-zone activation, designed to enhance engagement while integrating investment awareness into the matchday atmosphere. Paul Bell, Chief Business Officer at Nottingham Forest, said, “We’re excited to add eToro to our portfolio of valued partners. It’s a global brand with an important focus on being socially responsible, and it shares our passion for using football to create a meaningful difference in communities.” He continued, “We’re looking forward to collaborating on impactful campaigns throughout the upcoming season.” 

With the 2025/26 season approaching, the partnership is set to deliver a combination of high-visibility branding, community initiatives, and fan engagement activities, further embedding eToro into the English football landscape while promoting financial literacy and equality in investing. This collaboration reflects the growing trend of sports partnerships serving as platforms for social impact alongside brand promotion.

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