Liverpool FC Announces Global Partnership With EC Markets

Liverpool FC and EC Markets have officially confirmed a multi-year global partnership, marking a significant collaboration between the iconic Premier League club and the renowned Retail FX and CFDs broker. Under this agreement, EC Markets will become an official global partner of the Reds, aligning two internationally recognized brands in a shared vision for growth and innovation. 

This partnership comes at a pivotal time for EC Markets as the broker accelerates its global expansion efforts. Through this collaboration, EC Markets gains access to Liverpool FC’s extensive global fan base and digital presence, which will help elevate its brand visibility across key international markets. The company plans to leverage this platform to promote its advanced multi-asset trading solutions, targeting a broader audience with a passion for excellence and performance. 

Liverpool FC Announces Global Partnership With EC Markets

Moreover, the deal includes high-profile branding opportunities at Liverpool’s legendary Anfield stadium. EC Markets’ name will appear on pitchside LED displays and digital advertising boards that collectively reach over 500 million television viewers each season. The company’s branding will make its debut at Anfield during the upcoming pre-season double-header against Athletic Club on August 4, marking the start of a strategic visibility campaign. 

Furthermore, Ben Latty, chief commercial officer of Liverpool FC, expressed enthusiasm about the partnership, stating, “We want partners who share our passion, ambition, and commitment to innovation, and are proud to welcome EC Markets to the LFC family. With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.” 

Likewise, Matthew Smith, CEO and chairman of EC Markets, highlighted the synergy between both organizations. He remarked, “We are thrilled to partner with Liverpool FC, a club with a rich history and truly global reach. As we join forces with the number one football club in the most prestigious league in the world, we see a clear reflection of our ambitions at EC Markets. Liverpool FC earned its place at the top through relentless dedication and success, and we proudly commit to positioning EC Markets as a leading force in the financial markets, building our reputation on innovation, trust, and a firm dedication to empowering our clients.”

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